In the age of endless sharing, super cookies, social search results, and that ever-present social graph, it’s comforting to know that there are some who are still prioritizing privacy. (And a few of them are former Googlers no less!) In October 2010, Google engineer Brian Kennish created Facebook Disconnect, a Chrome extension that disables all traffic from third-party sites to Facebook servers but still allows you to access Facebook itself. The extension was an immediate hit, racking up 50K active users in two weeks (it now has 200K+), prompting Kennish to leave his job at Google to focus full-time on helping the average web user take back control of their data.
Shortly thereafter the former Google engineer launched Disconnect, applying the same method behind Facebook Disconnect to other major third-party sites, like Digg, Google, Twitter, and Yahoo, enabling you to disable data tracking while you browse.
Now collectively attracting over 400K weekly active users, Kennish tells us his privacy-protection tools ended up being much more popular than he ever expected. As a result, he decided to turn the side project into a real company, co-founding Disconnect.me with another ex-Google engineer, Austin Chau and consumer rights advocate Casey Oppenheim.
The company, which officially launched late last year, is founded on a simple premise: Personal data should belong to people, not corporations. So, the team is building Disconnect.me into a full-fledged platform that allows users to control who does what with their data online, Kennish says. The first step is to help users stop the free flow of personal information to third-parties, he says, while step two will be giving users customized controls that allow them to share personal info when and how they deem fit. (To give you a sense of how big he thinks this problem is, watch this video here.)
To help them in their crusade, the team has raised $600K in seed funding, led by Highland Capital Partners with participation from Charles River Ventures, and angels investors like David Cancel, Mark Jacobstein, Ramesh Haridas, Vikas Taneja, Chris Hobbs, and Andy Toebben.
These extensions are similar to Facebook Disconnect and follow the recent addition of Facebook Disconnect to Firefox and Safari. And, of course, some may also be familiar with Kennish from Frictionless, which he built with Nik Cubrilovic to take having to download a Facebook app out of the process of reading news on the social network. (Read John’s coverage here.)
The app was an awesome solution to a grievance many have experienced when reading social news, and Kennish says he expected the extension to get some traction, but it only had about 3K active users at its peak, and with Facebook iterating on its UI, Kennish said they had trouble keeping up, and decided to put the app “in hibernation.” Although, with some pressure, we may be able to convince the guys to bring it back.
In the meantime, Disconnect.me is going to be focusing on protecting you from the thousands of companies that track, analyze, and auction off your browsing and search histories without so much as a peep to you or the millions of other web surfers out there. And, by the way, Disconnect.me doesn’t collect your IP address or any personal info, unless you want to give them your email address, of course.
This also especially relevant given this post from Gizmodo today about nuking your search history and the case against Google.
For more, check them out at home here.